Many companies are looking to develop creative, guest-facing content to provide an amazing customer experience. This can come in many forms including hotel room tablets featuring custom concierge recommendations, local area information, etc. Today’s guest tends to find much of this information on their own, so how do you innovate when it comes to content? For The Knickerbocker hotel, we produced a series of meditation videos to give their guests a truly unique in-room wellness experience. We teamed up with Jenna Gessay, an intuitive consultant from California, to ensure the content was poignant and powerful. These videos, combined with extensive fitness programming and a fully equipped workout facility, offer guests a holistic approach to wellness that's hard to find in an urban property.
Then we thought, "why not have both guests and employees share in the same content experience?" So the videos were designed to be shown, not only to guests via in-room tablets, but also to employees in a private meditation room they can hop into during a quick break during their shift.